Cambridge analytics founded in 2013 has brought tremendous attention in 2018 by its horrible act of harvesting 87 million users Facebook data.
Cambridge analytics got access to the Facebook user profile of many people and that was used in the trump election as microtargeting and first it was 270,000 but it became 50 million WHY you ask cause at Facebook long back when Facebook gets access to your data it means it can access to your and your friend’s profiles.
So what happened to the data than??
All according to The New York Times — which broke the story along with The Observer of London — reported on March 18 that emails and documents suggest the firm “still possesses most or all of the trove.” Cambridge Analytica has maintained that it deleted all the data Kogan provided and, at Facebook’s request, “carried out an internal audit to make sure that all the data, all derivatives, and all backups had been deleted.” Facebook’s chief technology officer, Michael Schroepfer, said in an interview on April 5 that pending the results of investigations, “we don’t know exactly what they have.”
What about the rules?